The single most important factor for website success is attracting visitors and keeping these visitors. By building a web community around your site and using the right keywords, you can quickly increase your online presence and rise in search engine rankings.
After you achieve that, the next step is to see if your efforts are worth it. A great free tool to use is Google Analytics. Only an experienced web design company in New York knows how to make proper use of it.
Using this tool, you can find out where your visitors come from, the browsers they use, which pages they like on your website, and which pages they don't visit, and other interesting information. This information can then be finely tuned to keep visitors returning.
If your website is the best-looking and most striking in the world, it won't help you much if you just sit there and don't get attention. You have to get visitors to your website and for it to grow, you need to find the best way to attract visitors – and get them back in droves.
Attracting new visitors is very important for promoting your website, but returning visitors is also just as important. The actual popularity of a website is determined by repeated visitors. If people find your content interesting, they will most likely come back and share the link with their friends, but you also need to consider how fresh your content is.