It is very stressful if you are new in business and just starting to plan to advertise your product through direct mail. This is especially true if you don't have enough resources to spend on advertising.
In creating your mailing list, you may do it yourself or you may use the services of list brokers.
Mailing lists are lists of your targeted customers with significant information and details about them.
When you plan to use the direct mail printing services of a list broker, just make sure that you are choosing a reputable, experienced, and transparent service. By transparent, I mean you should be able to call them and speak with an expert. If you consistently get voicemail, move on and look for another list provider.
These list brokers will be the ones to gather a list of your targeted clients with their complete names, addresses, phone numbers, preferences if there are any, and other important details that can be useful for your direct mailing campaign.
In other words, these list brokers are the ones who will do all the hard work in compiling all the data and you will just buy the information from them. There are options that you can choose from in doing direct marketing. You can do it through e-mail, phone, or by envelope mails or postcards.
If you are planning to do it by phone, be sure that your telemarketer is well-trained and well equipped with all the information needed. They should also be polite and should act professionally during the whole process.