Content marketing is now the new king in advertising. Self-employed consultants should create a consistent stream of relevant content. Consulting specialists can use content marketing to show their expertise to potential clients. You can find content in podcasts, videos, and newsletters as well as blogs, case studies, books, and even videos on YouTube.
A book can be a powerful marketing strategy. It can give a consultant a lot of credibilities and help them for many years. As an author, the consultant will be seen as an expert and a credible source of quotes for journalists. Authors are considered to be authorities.
Self-publishing is an option for business owners and self-employed. Anyone who believes they have a compelling story or family history to share in print and would like to pass it on to future generations can be a potential author.
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Self-publishing works best for authors who cannot attract traditional publishers and will sell directly to their readers via the author's website or at seminars, readings, or other gatherings. Visit the websites of self-publishers to get started with your self-directed book deal.
You can then compare prices and services. Pay attention to what you are getting and avoid hidden fees when comparing services. You should look out for custom, non-template cover design fees; copy editing (e.g. typos) costs; distribution and renewal fees. To edit, design, and print your book, expect to pay between $1500.00 and $4500.00