SEO is the process of optimizing a website for search engine results pages (SERP). This means making sure your website’s content is organized in a way that will make it easy for people to find and click on relevant keywords.
There are three main ways you can optimize your site for SEO: keyword research, on-page optimization, and off-page optimization. You can also get more information about Cairns SEO company.
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Keyword research is the first step in optimizing your site for SEO. You need to know what keywords people are searching for and where those keywords are appearing on the web.
You can do this by using Google AdWords Keyword Planner or by manually entering the keywords into a search engine.
Once you have your keywords, you need to make sure your website’s content is optimized for them. This means including the right keywords in the right places, using keyword density ratios, and creating Meta Descriptions that accurately reflect the topics covered on your site.
On-page optimization involves tweaking minor details in your website’s HTML code and layout to make sure it looks good and performs well in search engines.
These details include using title tags, meta descriptions, header tags, images, and page titles. Linking to the right pages on your website, including internal and external links, is also important.