Marketing and Advertising

Traditional Marketing VS Digital Marketing


Usually, the term ‘market’ mentions to a place wherever buyers and sellers meet to exchange goods and services. Social media is very important and plays an important role in business. Digital marketing is a part of internet marketing to get traffic, more business presence. There are digital marketing agencies in Singapore like delivering email marketing, PPC, SEO, Social Media sales, and mobile selling services.

There are different categories of marketing, but there are two main segments, the first is the traditional marketing and second one is digital marketing.

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Traditional marketing refers to any type of promotion, advertising or publicity, which is commonly used by companies / enterprises for a long time, and that has a proven success rate.

Traditional engineering methods including print ads, such as newsletters, billboards and newspaper ads. Another form is television, advertising, radio advertising -broadcasting about products or services of the company.


Digital marketing is a broad term that refers to marketing through online media such as search engines, websites, social media networking and marketing emails. Digital sometimes also called online or internet marketing.

Digital marketing techniques (latest) including SEO (search engine optimization), SEM (Search engine marketing), marketing content, marketing campaigns, e-commerce marketing and social media marketing.

There are various reasons for the growth of digital marketing.

1) Digital marketing techniques more effective than the traditional concept.

2) Digital Process faster than the old one, so that the result-oriented.

3) Each company / individual track / performance.

4) All processes that are reliable generate better revenue.

5) Digital Media enables communication with a beset viewer.

However, there are various influences that disturb the company's ability to develop and maintain successful transactions and relationships with target customers. There are generally two types of environments in each organization

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