Email marketing is a hot topic and email marketing companies are popping up all over the UK. A professionally designed email marketing campaign can be a powerful, yet inexpensive tool for increasing your customer base and profitability.
If you're planning to hire an email marketing company, here is some information about what the company should include in the emails it creates for your current or future customers. You can also look for the best UKs most regarded email marketing and CRM company for your business.
Image Source: Google
A marketing email is the same as the email that people receive in the mail. The recipient wants to know who the email is from and whether action is required. If possible, it is always recommended that you include their position and company name.
Add your website URL and place the unsubscribe link where it will appear safely. Always use a two-part sign-up / review process to avoid being flagged as spam. Here's how it works: when a visitor signs up, you send them an email with a link to the website they need to visit.
When they visit the site, this final act confirms that they are really registered. An autoresponder is a tool for sending emails at defined intervals.
Tracking emails can thank the person for signing up and include incentives such as coupons and discounts designed to trigger purchases. Autoresponders are great tools for building trust and conveying information and value to customers.